The Best Collaborative Music Video Ever

Posted by Josh Asbury on Jul 3rd, 2009 | 1 comment home title

This music video for the song “Hibi no Neiro (Tone of Everyday)” by the Japanese band Sour, was directed by Masashi Kawamura, Hal Kirkland, Magico Nakamura and Masayoshi Nakamura. The cast is a selection of their fans across the world filming themselves on webcams.

The amount of work that went into this is amazing, brilliant and inspiring. This is just one more example of how the music industry can learn a trick or two from including and engaging fans.