Although this event occurred a few weeks ago, I have been waiting to make this announcement until all of our customers have been notified.  If you are a customer and I haven’t been able to reach you, please accept my apologies. Beginning September 1, I will be starting in a my new position as a Sales and Account Manager with Liferay.  As most of you know, I have been a user of Liferay’s...

If I were an independent musician, how would I utilize social media and social networking to further my career, gain new fans and get the word out about my music? Let’s start with some basic assumptions. You are an independent musician with little to no label support. You have no marketing budget. You tour as much as possible but still hold a job which finances your music. You consistently draw...

Wow, this is huge, Amazon has just bought Zappos. And in typical Jeff Bezos style, he takes forever to make his point.

Starting today, I will be posting a series of articles about how different industries, companies and organizations can and should be using all facets of the web – social media, podcasting, content management systems, etc. For example, if you are a youth leader at a church, there are some things that you should do to engage your youth and retain kids as they go off to college.  If you are a musician,...

We have seen it time and time again. People know that they need to use social networking sites like Twitter and Facebook to either launch or promote their business, but they have no idea where to start. Many view social networking with a “if we build it, they will come” mentality and grow frustrated when their efforts don’t yield results. Enter the Hinutech Social Media Training...

What do customers want?  They want to be valued.  They want to be heard.  They want to feel like they matter.  Most importantly, though, they want the product that you are offering. Sometimes, you try too hard to put the customer first.  Each business or organization has internal issues that the customer doesn’t care about and doesn’t need to even be aware of.  Focus on delivering...

Here’s a great article from the Reluctant Geisha about how to use Twitter in 5 easy steps.  I could add a few more, but this is a good introduction to those of you who are just getting started or are trying to “get” Twitter.

Here is a great example of how a large, tied-in company can use Twitter to deliver excellent customer service.  Think about how much good will the customer now has for P.F. Chang’s Restaurants and also consider how much good word-of-mouth marketing is happening as a result of them giving away a single meal. Also, consider how the employee empowerment which allowed this woman to be interviewed...

While researching a presentation that I will be giving next week, I have accumulated some links to information about the traffic and importance of social networks. Facebook US Traffic Nearing Google, Yahoo – “US traffic to Facebook.com has increased by nearly 8% to 82.9 million unique visitors last month, with Facebook Connect sites generating an additional 65 million uniques. That means...

I awoke this morning to the internets screaming about a blog post from Google announcing their Chrome Operating System.  To quote Google’s announcement Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half...